Thinking of DIY Social Media Ads? Here’s Why a Social Media Advertising Company is Better
Introduction
Social media marketing service in India is a big, booming thing. If you’re running any business, king or pin size, you must enter into social media marketing. Either by doing it yourself or by hiring a social media advertising company.
But you just cannot escape it. Here’s why:
- India has 462.0 million social media which is 32.2% percent of the total population.
- India has 1.12 billion cellular mobile connections which is 78% percent of the total population.
So, you need to be there where your customers are!
Understanding Social Media Marketing Service in India
Social media marketing services are all about promoting your brand on platforms like Facebook, Instagram, Twitter, and LinkedIn. Those are agencies specialized in digital or social marketing, also called social media advertising companies.
They help you create engaging content, run targeted ads, and interact with your audience. The goal is to build brand awareness, drive traffic, and increase sales.
Here’s what they do:
Build Brand and Awareness
They do it by creating engaging content, using relevant hashtags, and optimizing profiles to establish a strong brand presence on social media.
Audience Targeting
Identify and segment the right audience for your business, based on demographics, interests, and behaviors to push highly relevant ads to them.
Content Creation, Management
Develop creative visuals, videos, and written content that resonate with the target audience of the client across different social media platforms.
Campaign Planning, Execution
Design targeted ad campaigns with fixed objectives, set budgets, and manage ad placements across various social media platforms.
Influencer marketing
Collaborate with relevant influencers to reach a wider audience to promote your products or services.
Analytics and Reporting
Track campaign performance through metrics like impressions, engagement, clicks, and conversions, and provide detailed reports to optimize strategies.
Community management
Engage with followers through comments, replies, and direct messages to develop positive brand perception and customer loyalty.
Case Study
Winning the Skincare Game: Dot & Key's Success Story with SRV Media's Marketing Tactics
Client: Dot & Key, a skincare brand targeting "unattended" skin and hair issues.
Challenge
Dot & Key wanted to launch their brand in a competitive market. They needed to create strong brand awareness and drive product trials through effective social media marketing.
Solution
SRV Media created a tailored social media advertising strategy using influencer marketing and targeted social media campaigns.
Implementation
- Influencer Marketing
Selection of Influencers
SRV Media identified and collaborated with influencers who matched Dot & Key's brand values and target audience.
- Content Creation
Influencers created engaging content. That included product reviews and skincare tutorials, to authentically showcase the benefits of Dot & Key products.
- Social Media Campaigns
Targeted Ads
They designed and managed ad campaigns on Instagram and Facebook, focusing on Dot & Key’s target demographic.
- Creative Engagements
They used interactive content such as polls, Q&A sessions, and live videos. This way they kept the audience highly engaged.
- Trend Participation
They ensured Dot & Key's presence in trending conversations, aligning with popular themes and events to increase visibility.
Results
- Brand Awareness
The influencer campaign and targeted ads increased the client’s brand visibility. They got over 50,000 new followers across social media platforms within three months.
- Product Trials
Authentic content led to a 30% rise in product trials as customers felt more confident trying products endorsed by trusted influencers.
- Engagement
They got high engagement with a 40% increase in comments and shares on social media posts, creating a vibrant community around the brand.
- Sales
Dot & Key experienced an almost 25% increase in sales during the campaign period due to heightened brand awareness and customer trust.
Final Words
Social media marketing is a must irrespective of the business size. While it can be done in-house, a seasoned social media advertising company can make a huge difference with proven yet tailor-made strategies, tracking, and optimization. Such an agency also frees up its client’s precious time to focus on its core business, instead of diverting attention and energy to some non-core activities.
