Is Your Website Traffic Plummeting? Discover the Power of SEO Audit Services in India!

Introduction

Imagine a situation where you have set up a wonderful website and things looked quite positive at first. Suddenly you observe a dip in your website traffic and engagement. According to Ahrefs, a staggering 96.55% of content gets no organic traffic from Google.

This is where the importance of SEO audit and involvement of an SEO audit service provider sets in, to identify common issues that may be affecting your site’s performance. The best part is, addressing these issues can remarkably improve your rankings, attract more visitors, and increase conversions.

By partnering with a reliable technical SEO audit service provider, businesses can ensure their websites are optimized for search engines, leading to better visibility and higher traffic.  SEO audit services in India are quite well known for identifying and fixing the underlying issues using the best SEO audit tools available.  

 SEO Audit: Things You Should Know

 SEO audit is an extensive analysis of a website and its search engine ranking. It also highlights the areas requiring improvements.

What Does a Technical SEO Audit Service Do Exactly? What Are the Tools?

Such an SEO audit does an in-depth analysis of a website and its ranking in the SERPs; and finds issues that require improvement. Depending on the complexity of a website, SEO audits can take anywhere from 30 minutes to six weeks.

With the help of the best SEO audit tools, it evaluates:

• The site speeds.
• Content gaps.
• Technical SEO issues.
• User experience.
• Meta/title tags.
• Keyword optimization scopes.
• Crawling and indexing issues.
• Sitemaps, backlinks quality, duplicate content issues.
• Keyword cannibalization.
• Site architecture, compliance issues.

 Finally, it allows a business to do a competitor analysis.

The best SEO tools include SEO Analyzer, Ubersuggest, Screaming Frog, CopyScape, Lumar, Schema Markup Validator, and Small SEO Tools.

When Should You Perform an SEO Audit?

SEO audits should be done regularly quarterly or at least twice a year. However, it should be done immediately if you notice:

• Your website has a fall in organic traffic and conversions too.
• The site shows a high bounce rate.
• Keyword ranks are falling for unknown reasons.
• If you have built a new website.
• If you have done a website migration (making major changes to a website that can impact its search engine visibility. Such as - moving to a new domain, changing hosting providers, switching to a new CMS, redesigning the site's structure, or shifting from HTTP to HTTPS).

Case Study: SEO Audit for Myntra  

Business Overview: Myntra, a popular Indian fashion brand, partnered with an SEO audit service in India to improve its organic presence and revenue.

Challenges/Objectives

• Increase organic revenue by 100%
• Increase organic visits by 100%
• Attain top ranking for over 10,000 keywords

The Process

The technical SEO audit service provider conducted a detailed SEO audit, focusing on technical SEO, keyword research, on-page content, and schema markup (code that helps search engines show extra info about your site, such as, ratings or FAQs, in search results implementation).

Findings

• Technical issues, including broken links and duplicate content.
• Slow page load times.
• The main product categories lacked proper keyword optimization.

Recommendations and Implementation

• Fix broken links and remove duplicate content.
• Optimize images and reduce page load times.
• Conduct keyword research and optimize product pages with relevant keywords.

Each of the recommendations was implemented.

Results

• 187% increase in organic revenue.
• 150% increase in organic visits.
• Over 10,400 keywords ranking on page #1

Conclusion

No matter how good a website looks, if it does not perform well, it will fail to attract the much-needed traffic, leads, or conversions. An SEO audit helps to spot and fix issues, improving your site's performance, rankings, and visibility. It should be done regularly at least twice a year and immediately if the site fails to work as desired.